Presentation

RevealJS Presentation

From Clicks to Conversions

AI-Powered Email Personalization Strategies for MEin3D — A data-driven analysis of conversion optimization in the 3D scanning industry.

About This Presentation

This RevealJS presentation was created as part of the M.S. Digital Marketing Capstone at Cal Poly Pomona. It synthesizes research, data analysis, and strategic recommendations for MEin3D — demonstrating the intersection of AI, behavioral data, and email marketing.

How to View

Click the button below to launch the full interactive RevealJS presentation, or scroll down to read a summary of key slides and insights.

Slide Overview

01

The Problem

High website traffic, low appointment conversions. What's breaking the funnel?

02

Data Methodology

GA4 implementation, event tracking setup, and funnel analysis framework.

03

Funnel Analysis

Drop-off visualization across five stages: from landing page to form submission.

04

AI Personalization

How behavioral segmentation enables targeted email messaging.

05

Email Strategy

Segment-specific messaging frameworks and projected conversion lift.

06

Results & Roadmap

Projected lift by segment and 90-day implementation plan.

Key Insights

The Funnel Problem

MEin3D’s website attracted visitors — but the path from arrival to appointment booking was leaky. The sharpest drop occurred between Pricing and the Contact form (~50% drop-off), suggesting pricing created hesitation without sufficient social proof, and no re-engagement mechanism existed to recapture warm leads.

AI-Powered Segmentation

By analyzing behavioral signals, users are segmented into four audience buckets — each requiring a different email approach:

Segment Signal Email Angle
Gift Buyers Holiday browsing Make it unforgettable.
Personal Memorial Emotional content Preserve what matters.
Corporate Long dwell time Your team, in 3D.
Re-engagement Form abandon You were this close.

Recommendations

  1. Immediate: Implement GA4 conversion events
  2. 30 days: Launch 4-email welcome/nurture sequence
  3. 60–90 days: Deploy AI-assisted segmentation and personalized email flows
"The goal isn't to send more email. It's to send the email that makes someone think, 'this was written just for me.'"
Presentation Tool
Quarto RevealJS
Data Source
GA4 · Behavioral Modeling
Methods
Funnel Analysis · Segmentation · A/B Testing