Serena Shi
Digital Marketing Specialist · M.S. Candidate, Cal Poly Pomona
Serena
Shi.
Graduate digital marketing strategist turning customer behavior into conversion-focused campaigns. Fluent in data, content, and both sides of the Pacific.
About Me
Where data meets culture.
I'm a bilingual digital marketing strategist completing my M.S. in Digital Marketing (STEM-Designated) at Cal Poly Pomona. My work bridges hands-on content creation with rigorous analytics — from launching influencer campaigns and editing branded video for TikTok, to implementing GA4 infrastructure and modeling conversion funnels.
Beyond the spreadsheet, I'm a content creator on Xiaohongshu (RED) — China's leading lifestyle platform — and a part-time boba barista who brings the same care to crafting drinks as I do to crafting campaigns.
"I believe the best marketing starts with genuine curiosity about people."
Expertise
What I Bring to the Table
Selected Work
Recent Projects
Led a university-sponsored capstone project diagnosing website conversion issues for MEin3D. Designed an AI-driven email personalization strategy to improve form submission rates using funnel analysis and behavioral segmentation.
Managed end-to-end digital marketing for this indie WOC-owned skincare startup — from influencer partnerships and TikTok content to SEO coordination and email campaign development driving consistent revenue lift.