From Clicks to Conversions

AI-Powered Email Personalization Strategies for MEin3D

Serena Shi

M.S. Digital Marketing · Cal Poly Pomona

2025-01-01

The Challenge

• MEin3D offers a unique experience: custom 3D-printed figurines from real body scans
• High traffic. Low conversions.
• Users were arriving — and leaving before booking an appointment
• No email follow-up. No behavioral targeting. No second chance.

“We were leaving money — and memories — on the table.”

Research Questions

1. Where in the funnel are users dropping off?
2. Why are they not completing the appointment form?
3. How can AI-powered email personalization close the gap?

Methodology

Analytics Infrastructure Built

Data Collection

• GA4 implementation from scratch
• Custom event tracking: page views, scroll depth, CTA clicks, form starts
• Funnel exploration reports

Analysis Approach

• Drop-off analysis at each funnel stage
• Behavioral segmentation modeling
• Email framework design by segment

Conversion Funnel

Landing Page1,000 (100%)

Services640 (64%)

Pricing380 (38%)

Contact Form190 (19%)

Submission ✓52 (5.2%)

* Illustrative data for educational purposes.

Key Drop-Off Points

Stage	Drop-Off	Primary Cause
Landing → Services	36%	Unclear value proposition
Services → Pricing	41%	Transparency gap
Pricing → Form	50%	No nurturing / urgency
Form → Submission	73%	Friction in completion

The biggest opportunity: Recapture users who reached Pricing but didn’t convert.

AI Personalization Framework

Segment	Behavioral Signal	Email Angle
Gift Buyers	Holiday browsing	Make it unforgettable.
Personal Memorial	Emotional content pages	Preserve what matters.
Corporate	Long dwell + multi-session	Your team, in 3D.
Re-engagement	Form abandon / bounce	You were this close.

Projected Lift by Segment

Re-engagement+31%

+31%

Personal Memorial+24%

+24%

Gift Buyers+18%

+18%

Corporate+15%

+15%

The 90-Day Roadmap

Days 1–30

Foundation

• GA4 full configuration
• Form event tracking
• Segment identification
• Baseline metrics set

Days 31–60

Launch

• 4-email nurture sequence
• A/B test subject lines
• Re-engagement flow

Days 61–90

Optimize

• AI segmentation deployed
• Personalized flows per audience
• Monthly performance review

Key Takeaways

1. The funnel is leaky — but fixable.
2. Generic email doesn’t work. Behavioral segmentation creates 1:1 conversations.
3. AI personalization is not a luxury. For a small brand, it’s the edge.
4. Data infrastructure comes first. You can’t personalize what you can’t measure.

Thank You

Serena Shi
M.S. Digital Marketing Candidate · Cal Poly Pomona

📧 serenashi772010@gmail.com
🔗 LinkedIn · 🌏 小红书 RED

“Turn curiosity into conversion.”